I created a fictional ice-cream parlour called Sprinkle Queen, along with a full set of icons, a mascot and applied them to some mock-ups to create a full branding package.
The concept of Sprinkle Queen is quite simple: you choose from a wide selection of toppings and pick them yourself. You then take them to the counter and then it is mixed into your chosen flavour.
The toppings are also available in take-home, retail packs.
The attitude conveyed is bright and sweet, just like your new treat!